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Brand Image & Store Design
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A great brand stands out in a crowd. It conveys a unique image and fosters a sense of excitement that not only involves the customer experience, but extends to the creativity of the concept and organization. PostNet's GenNext store design is no different.
The idea was to design our store in the same way that our brand speaks to consumers. “Fresh, creative, bright, open and inclusive” are just a few of the ways we describe PostNet and our store design. We wanted to create an environment that empowers customers to get what they need quickly and easily, so our design incorporates a bold new color scheme that elevates the perception of professionalism, comfort, and trust. Large graphics identify our main service categories.
The design also offers flexibility to adapt to new technology offerings and ever-changing customer needs. High-quality modular fixtures, movable partitions and signage mounted on a track system serve to easily accommodate new business equipment and expanded product offerings. |
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